Keyword research is a lot more important to SEO rankings than you realize. Many people don’t give it the credit that it deserves because Google looks at a lot of factors when ranking pages. That may be true, but one shouldn’t make the mistake of discounting “keywords” as all searches start with a word or a phrase.
It may be true that you can no longer get high ranks by stuffing your page with keywords, but with the right keywords and the right research, you can definitely increase your chances of securing high rankings. Hence, this piece has been put together to enlist the 5 different keyword research tips! Let’s get started.
Know Your Customers:
First you need to know your customers and their attitudes, preferences and especially buying habits and patterns. You also need to what they are looking for when they search online for your products and services.
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You need to study the personal traits of your customers and then brainstorm to make sure that you have something to offer them at every stage of the buying process. Once you know your customers, you will be able to come up with keywords that have buyer intent.
You need to know the keywords that buyers are using to find the products or services that you offer, and then target such keywords to get more visitors to your site.
Analyze Targeted Keywords:
Find keyword phrases which will of interest to your customers. For this, you can take the help of experts or use many SEO tools meant for this purpose. Even Google can help you out as it shows the most frequently searched items when you use it for searches.
There are many tools available in the market which will not on tell you which keyword ideas to target but they will also help you in decoding the competitiveness of the keywords that you’re trying to target and rank for. Here your goal should be to target keywords which a high search volume, but are less competitive than the other keywords.
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A perfect tool to check the competitiveness of different keywords is Google Planner. Don’t forget to aim for keywords with high search volume because otherwise the effort won’t be worth it. You should also try to make the use of long-tail keywords because sometimes they are more effective than broad keywords.
Study Competitor’s Winning Keywords:
SEO is all about outranking your competitors on search engine result pages (SERPs). But before doing so, you need to figure out who your competitors and how are they ranking for the keywords that you are aiming for.
There are a lot of tools in the market which will help you in analyzing your rankings for specific keywords in comparison to your competitors. Not only organic keyword results, you will be able to see the keywords being used in the ads, as well. You will get all necessary information about your competitors’ on-site as well as off-site SEO, which can you use for your success.
Negative keywords are words that you don’t intend to target in your PPC ad campaigns. While negative keywords don’t seem to be so effective on the surface, upon deeper scrutiny you will find that these keywords help you to narrow down on search engine users that are the right fit for your company.
List of Localized Keywords:
This is a very effective way for small businesses to rank higher on search engines. Once you develop content that targets localized keywords it will help in attracting local buyers that are close to your physical store locations. You should begin by conducting keyword research with a major focus on your exact location.
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Later you can include nearby areas in your search so that you are able to target customers throughout your entire service area. Even though such keywords will likely have less overall traffic than broad, generalized keywords, they are very effective in putting your brand in front of local customers who have a higher intent to buy.
You can find a lot of keyword ideas in the questions that your customers have. Infect, one of the most effective ways to get higher SEO rankings is by creating content focused around the questions that your target customers have.
By identifying such questions and answering them you improve your chances of reaching consumers who are looking for the answers on search engines. You can use different ways to discover the relevant questions to industry and the niche within your industry, in which you are active.
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Once you get the insights from your customers, you can use tools to broaden your keyword research even further.
Stuff Keywords in The Right Places:
Make sure that your keywords including phrases are placed in meta titles and descriptions along with headings on your page. Also make sure that these keywords are used on a web page’s written content. Try to stuff keywords towards the front of the copy, as much as you can.
Every web page presents opportunities for optimization, so don’t just limit your optimization to the home page. Target 2 keywords per page and make sure you have optimized each page of your site for search. Further, make sure that the content that you craft ranks high on the readability and search ability quotient.
Summing It Up
The keyword research tips shared above will help you in identifying a lot of different keyword opportunities. Keyword is crucial for SEO, but that’s not the only thing that matters. There are many things that matter like how you use keywords and how have you structured your site design.
That’s why it makes sense to hire a digital marketing service provider who will guide you in getting leads and boosting your online visibility. If you are a small business owner, you can hire a digital marketing agency for small businesses, whose experts will help you in increasing all areas of your search engine optimization profile, thereby helping you to rank higher on search engines.