Advertising strategies
Advertising strategies

What is your   current advertising strategy or what are you considering for this year?

Within the world of online advertising we have a lot of resources at our disposal. Choosing one strategy or another will depend on the situation of our brand and the public we want to address. To inspire you when making your plans, we are going to review 10 examples of advertising strategies.

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10 advertising strategies to go further

1) Native advertising and branded content

The  native advertising  is a form of paid media advertising that fits in form and function to the environment in which it appears. In this way, we can reach the user in a  much more natural and less intrusive way  than conventional ads.

Native advertising has the advantage that it is not perceived as advertising, since it is fully integrated into the medium that hosts it. In this way, the user experience is much smoother.

For the brand’s content to be successful, it is essential to bet on quality and provide value to the user, either through utility or entertainment.

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2) Display advertising

The  display advertising  is based on showing  ads as banners  on landing pages. These banners can include text, images, audio, video, or other interactive formats.

Among the advantages of this advertising strategy, it should be noted that the results can be measured with great precision, it has several segmentation options, it has a great visual impact, it is contextual and it gives very good results for remarketing campaigns.

3) SEM and Google Ads

The  SEM or search engine marketing  is a set of tools, techniques and strategies that help us  optimize the visibility of websites and web pages  by placing ads in the results of search models. In Spain, when we talk about SEM, we generally refer to Google Ads, since this is the majority search engine.

This advertising strategy allows you to publicize your brand or company around the world, attract highly qualified traffic to your website and generate online conversions. In addition, it can be adapted to all types of budgets and companies.

4) Facebook and Instagram Ads

Facebook and Instagram  share the  same advertising solution , which offers many possibilities to create and segment your  social ads . In fact, you can use the Facebook ad platform to run ads within Facebook itself, on Facebook Messenger, on Instagram, and on the Audience Network, as well as create message campaigns for WhatsApp.

The strengths of this advertising strategy are the great scope that it allows to achieve, given the enormous number of users of these networks and applications, and the possibilities of segmentation based on behavior and interests.

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5) TikTok Ads

TikTok has been one of the protagonists in recent years and it seems that it is here to stay, so it may be a good idea to include it in your advertising strategies.

The  TikTok Ads  are especially interesting for brands looking to target a  young audience : 65% of users of this network are less than 30 years, and 41% are between 16 and 24. Of course, it is likely that the passage of time reaches a wider audience as it expands.

6) LinkedIn Ads

Social media ads aren’t just for B2C brands. LinkedIn ads   allow you to directly reach a professional audience and  segment by very specific profiles  that are difficult to reach with other networks.

In addition, this advertising strategy allows you to target users at different stages of the conversion funnel, since it has different objectives for the brand awareness, perception and conversions phases.

7) Twitter Ads

Advertising on  Twitter Ads  is based on  promoted tweets , whose behavior is identical to any non-paid tweet. You can set up campaigns with different goals, such as reach, video views, website clicks, new followers, or interactions with your app.

The advantages of this advertising strategy include its speed to achieve results, its effectiveness in achieving and measuring business objectives, the good integration with organic publications, the optimization for mobile and the high levels of CTR compared to other social networks.

8) Pinterest Ads

Although  Pinterest  has been around for many years, advertising on this network did not reach Spain until 2019. Although it is not as popular a platform as the large networks, it may interest you due to its low cost and its  great influence on purchase decisions  and discovery of new products and services. In particular, Pinterest has a very active community around certain star themes, such as recipes, decoration, fashion, beauty or DIY.

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9) Programmatic advertising

The  program or programmatic advertising advertising  involves the  use of software algorithms in the purchase of digital advertising . With it, the entire process of requesting advertising space and negotiating prices is done automatically, which saves time and resources and allows a more targeted and efficient ad placement.

Programmatic advertising allows us to target people directly, rather than ad spaces, which makes it possible to deepen personalization. In addition, it increases the reach of your ads and reduces the risk of human error. All this leads to an improvement in conversion ratios.

10) Advertising in audio and video on Spotify

Finally, we are going to look at an advertising platform that many advertisers continue to overlook: Spotify.

In addition to the classic streaming audio ads, Spotify recently launched its Studio Ads self-service solution , with which advertisers can serve  both horizontal and vertical video ads. A very promising opportunity to continue connecting with fans of podcasts and music streaming.