The marketing techniques are like tools DIY: not all are good for everything, but many have multiple functions and each corresponds to a task. And just like a repair professional, marketers benefit from a wide variety of resources to deal with different situations.
For this reason, I want to propose a review of 10 marketing techniques that can serve the same goal: sell more within your marketing plan . Using one or the other will depend on the characteristics of the brand, the target audience and the competition, as well as the phase of the conversion funnel in which users are. Let’s go there!
10 marketing techniques to sell more
1) local marketing
In general, users trust small surfaces more, since they believe they offer higher quality products and a more personalized treatment.
Even if your business doesn’t depend on location to sell, taking advantage of these “small business” values is a good marketing technique . The key is to think of your potential customers as individuals and not just users, and offer them the most personalized experience possible.
2) Video Marketing
According to a recent Hubspot study , 81% of brands are already doing video marketing . It’s a great way to connect with a young audience and communicate your brand values directly and emotionally.
There are several ways to incorporate video marketing into your content strategy , both through more careful production pieces and live videos that show the more human side of the brand. We can also take into account social video, that is, videos specially designed for social networks.
3) Amazon Advertising
When planning your pay-per-click advertising , dare to go beyond Google Ads and Facebook! The advertising solution Amazon allows both to reach users within the largest shopping portal in the world and leverage their information to connect with them elsewhere. Furthermore, the data indicates that this solution will continue to grow and eat up the advertising giants for years to come.
4) Google Ads
Google Ads is a must-have tool for today’s marketer. It is a super complete solution, which allows you to create a wide variety of campaign types (from search ads to remarketing display ) and customize the options to the maximum to achieve the best results.
If you want to optimize your advertising in Google Ads from there, my recommendation is that you focus on improving the quality level of your ads. This metric depends on three factors:
- Keyword relevance
- Expected clickthrough rate
- Landing page quality
The better the rating, the lower the cost per click.
5) Sponsorship of events
If you want to sell more , the first step is to be more present in the minds of consumers. The event sponsorship is a great way to get your brand and associate the values of the event (eg, sports or solidarity).
Another advantage of this marketing technique is that it allows you to have a presence in a specific location without the need for a physical store.
6) Content Marketing
YouTube videos, GIFs, Buzzfeed articles… the internet is built on content. They are a fundamental element to communicate with your target audience and to structure your marketing strategy around them, especially in the initial stages of the conversion funnel.
Although content does not serve to generate direct conversions, it plays a very important role in growing your potential customer base. If you generate valuable content for users, you will be able to attract traffic to your page, generate brand awareness and position yourself as an expert in your sector.
7) Referral Marketing
People naturally tend to recommend products or services to their friends and family. Referral marketing takes advantage of this trend to direct reviews in your favor, either by increasing the volume of your reviews or trying to make the tone as positive as possible.
8) Email marketing
Did you know that… 91% of consumers read their email on a daily basis?
The email marketing is a tool extremely versatile , as it allows us tailor communication to the characteristics of the recipient and the particular time of the buying cycle in which it is located. Thus, we can use it to lead nurturing with a user who has just joined our database, send personalized promotions and discounts, or re-market with people who have left an abandoned shopping cart.
9) Instagram Marketing
An impressive 65% of Instagram users use their feed for inspiration when shopping online . So if you are looking for marketing techniques to sell more, you cannot overlook this social network.
Thanks to its great growth in recent years, Instagram is reaching more and more demographic segments. As with other social networks, having a solid presence on Instagram takes time and dedication, but in return it can be a very valuable boost for your conversions.
10) Facebook Ads
Last (but not least!) We have the star tool in social ads : Facebook Ads . Despite its name, it should be remembered that this tool is used to launch ads on both Facebook and Instagram.
Facebook Ads allows you to segment your ads like no other platform: location, age, interests, vital events, behaviors … in short, a lot of options to allow you to hit the target of your ideal audience. In addition, you also have the option to create Lookalike Audiences and Remarketing Audiences .
If we add to this the endless formats and objectives, we find a very powerful online marketing platform to promote our brand.