What is your current advertising strategy or what are you considering for this year?
Within the world of online advertising we have a lot of resources at our disposal. Choosing one strategy or another will depend on the situation of our brand and the public we want to address. To inspire you when making your plans, we are going to review 10 examples of advertising strategies.
- Do you want to know the digital advertising formats that work best ? Enter here and download the related ebook for free .
10 advertising strategies to go further
1) Native advertising and branded content
The native advertising is a form of paid media advertising that fits in form and function to the environment in which it appears. In this way, we can reach the user in a much more natural and less intrusive way than conventional ads.
Native advertising has the advantage that it is not perceived as advertising, since it is fully integrated into the medium that hosts it. In this way, the user experience is much smoother.
For the brand’s content to be successful, it is essential to bet on quality and provide value to the user, either through utility or entertainment.
2) Display advertising
The display advertising is based on showing ads as banners on landing pages. These banners can include text, images, audio, video, or other interactive formats.
Among the advantages of this advertising strategy, it should be noted that the results can be measured with great precision, it has several segmentation options, it has a great visual impact, it is contextual and it gives very good results for remarketing campaigns.
3) SEM and Google Ads
The SEM or search engine marketing is a set of tools, techniques and strategies that help us optimize the visibility of websites and web pages by placing ads in the results of search models. In Spain, when we talk about SEM, we generally refer to Google Ads, since this is the majority search engine.
This advertising strategy allows you to publicize your brand or company around the world, attract highly qualified traffic to your website and generate online conversions. In addition, it can be adapted to all types of budgets and companies.
4) Facebook and Instagram Ads
Facebook and Instagram share the same advertising solution , which offers many possibilities to create and segment your social ads . In fact, you can use the Facebook ad platform to run ads within Facebook itself, on Facebook Messenger, on Instagram, and on the Audience Network, as well as create message campaigns for WhatsApp.
The strengths of this advertising strategy are the great scope that it allows to achieve, given the enormous number of users of these networks and applications, and the possibilities of segmentation based on behavior and interests.
5) TikTok Ads
TikTok has been one of the protagonists in recent years and it seems that it is here to stay, so it may be a good idea to include it in your advertising strategies.
The TikTok Ads are especially interesting for brands looking to target a young audience : 65% of users of this network are less than 30 years, and 41% are between 16 and 24. Of course, it is likely that the passage of time reaches a wider audience as it expands.
6) LinkedIn Ads
Social media ads aren’t just for B2C brands. LinkedIn ads allow you to directly reach a professional audience and segment by very specific profiles that are difficult to reach with other networks.
In addition, this advertising strategy allows you to target users at different stages of the conversion funnel, since it has different objectives for the brand awareness, perception and conversions phases.
7) Twitter Ads
Advertising on Twitter Ads is based on promoted tweets , whose behavior is identical to any non-paid tweet. You can set up campaigns with different goals, such as reach, video views, website clicks, new followers, or interactions with your app.
The advantages of this advertising strategy include its speed to achieve results, its effectiveness in achieving and measuring business objectives, the good integration with organic publications, the optimization for mobile and the high levels of CTR compared to other social networks.
8) Pinterest Ads
Although Pinterest has been around for many years, advertising on this network did not reach Spain until 2019. Although it is not as popular a platform as the large networks, it may interest you due to its low cost and its great influence on purchase decisions and discovery of new products and services. In particular, Pinterest has a very active community around certain star themes, such as recipes, decoration, fashion, beauty or DIY.
9) Programmatic advertising
The program or programmatic advertising advertising involves the use of software algorithms in the purchase of digital advertising . With it, the entire process of requesting advertising space and negotiating prices is done automatically, which saves time and resources and allows a more targeted and efficient ad placement.
Programmatic advertising allows us to target people directly, rather than ad spaces, which makes it possible to deepen personalization. In addition, it increases the reach of your ads and reduces the risk of human error. All this leads to an improvement in conversion ratios.
10) Advertising in audio and video on Spotify
Finally, we are going to look at an advertising platform that many advertisers continue to overlook: Spotify.
In addition to the classic streaming audio ads, Spotify recently launched its Studio Ads self-service solution , with which advertisers can serve both horizontal and vertical video ads. A very promising opportunity to continue connecting with fans of podcasts and music streaming.
